Why We Started Investing In Production Equipment

A little over a year ago I blogged about BMG's strategic decision not to own production equipment. Fast forward 18 months and we’ve now got a warehouse full of gear and a BMG-branded sprinter van. Some of the points outlined in my initial post are still valid: owning gear requires continual maintenance and production equipment becomes obsolete fairly quickly. So why the complete 180 in our stance on equipment ownership? It’s all about our commitment to serving clients. Let me elaborate in my latest, slightly-amended blog update...

Owning Production Equipment Gives You Flexibility

Tricaster TC1 Flight Pack

Between the inventory maintenance, additional insurance coverage and freight logistics, there’s a lot of not-so-exciting details that go into equipment ownership. But beyond the minutia, we’ve found that owning production equipment gives us a lot of flexibility, which ultimately benefits our clients. After over a decade of working with various rental houses throughout the country, we have some leverage in negotiating prices, but we’ve found that owning equipment gives us the ultimate flexibility in pricing for our clients. We can set our own rates, allowing us to compete on projects of various sizes. And having access to our own ground transportation allows us greater control on when gear arrives and helps negate freight costs, which can add up fast.

Production Equipment Allows us to Serve a Broad Range of Projects

We’ve strategically invested in the key components that make up every remote production: video switchers, cameras, audio mixers and comms systems. Each of our systems have some level of scalability, which allows us to handle projects of any size while still meeting the creative needs of our clients.

Repeating Client Needs

Behringer X32 Audio Board

At the first of each year, we can look at a calendar for the upcoming 12 months and get a pretty good sense of which events we’ll be working on. Having some level of predictability in our workload helped us in pulling the trigger on our equipment purchases. We’ve invested in technology with our client’s needs in mind – purchasing items that we know can be used on specific projects for specific clients. We’ll continue to invest in technology that benefits our client’s needs whenever possible.

It’s been a busy buying season, but we’ve already seen the benefits of strategically investing in our own production equipment. Head over to our equipment page to learn more about BMG’s tools and resources.

Video Production, flight pack, live video production, production equipment, production gear